Audits
Provided NHTSA with digital marketing best practices after reviewing six months of activity on Facebook, Instagram, and Twitter.
Copy
Check for Recalls with Daylight Saving: Is Your Car Deadly (Stratacomm Client — NHTSA)
Tweet deck sent to media partners as part of NHTSA’s Daylight Saving education campaign, which reminds auto consumers to check for recalls and earned 2 million impressions in 2019.
Playbooks
Assisted in copywriting and designing playbook containing social media content for page managers partaking in NHTSA’s 2019 Labor Day Impaired Driving campaign, which aimed to change attitudes and behaviors towards impaired driving.