Digital Strategy

Instagram

  • Sourced stories from 650+ Borealis Philanthropy partners for reels generating 60% of Instagram growth.
  • Drove 700+ Borealis Philanthropy web visits in 3 months via organic Instagram posts and targeted outreach.
  • Repurposed 1,100+ Borealis Philanthropy blogs and emails into social content for 25k+ followers.
  • Audited 6 months of National Highway Traffic Safety Administration social media, delivering improved digital marketing strategy.

Facebook, LinkedIn, Twitter

  • Grew Borealis Philanthropy LinkedIn audience by 142% and engagement by 1,132% in one year.
  • Led high-impact Borealis Philanthropy Twitter chats, surfacing audience insights and driving page growth.
  • Organized monthly Facebook Live interviews reaching 1,500+ Epilepsy Foundation followers.
  • Boosted Stratacomm Facebook engagement by 332% over 6 months.

Toolkits

  • Created toolkit for National Highway Traffic Safety Administration state content managers, amplifying campaign in all 50 states.
  • Shared campaign tweet deck with National Highway Traffic Safety Administration media partners, earning 2M+ impressions.

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