Copywriting

Articles

Keep Kids Safe on the Road (Stratacomm Client — NHTSA)

Article published to 2.5 million readers on NHTSA’s website to educate on issue of child passenger safety.

Closing the Door on an Opportunity (Open Door Family Medical Centers)

Article published on town’s Patch.com webpage—where op-ed remained in “Top 5 Trending” list for two weeks and generated over 100 comments—to build support for Open Door’s relocation and drive supporters to Planning Board hearings.

Blogs

Let’s Talk Ethics (Stratacomm)

Blog published on Stratacomm’s website and shared on social media to highlight podcast recorded by agency’s managing partners.

Blog published on Norfolk Southern’s foundation website to inform consumers of corporate giving efforts in communities around headquarters.

Gilman Global Scholarship Blog (Gilman Scholarship Program)

Blogs written for U.S. Department of State’s Gilman Scholarship Program, which awards 3,600 scholarships for study abroad every year and selects five bloggers per academic semester.

Electronic Press Kits

Capstone project created for American University Public Relations & Strategic Communication degree, wherein class consulted USO to develop communications campaign and presented pitch to company executives at end of semester.

FAQs

Backgrounder sent to all school districts in Virginia during successful campaign to pass Seizure Safe Schools Act, which mandates seizure recognition and first aid training for school personnel.

Media Pitches

Pitch for story about Magna International executive’s innovative leadership published in two magazines: one automotive and one HR.

Tweet deck sent to media partners as part of NHTSA’s Daylight Saving education campaign, which reminds auto consumers to check for recalls and earned 2 million impressions in 2019.

Press Releases

Press release published in six Virginia newspapers during successful campaign to pass Seizure Safe Schools Act, which mandates seizure recognition and first aid training for school personnel.

Press release promoting panel where Epilepsy Foundation staffer discussed his experiences with police as Black man who has epilepsy, which placed first among 800k+ Google News search results for “epilepsy”.

Social Media

Labor Day Impaired Driving Social Media Playbook (Stratacomm Client — NHTSA)

Assisted in copywriting and designing playbook containing social media content for page managers partaking in NHTSA’s 2019 Labor Day Impaired Driving campaign, which aimed to change attitudes and behaviors towards impaired driving.

Speeches

Statement delivered before Virginia General Assembly during successful campaign to pass Seizure Safe Schools Act, which mandates seizure recognition and first aid training for school personnel in Virginia.

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