Copywriting

Articles

Keep Kids Safe on the Road (Stratacomm Client — NHTSA)

Published on NHTSA’s website to educate the public on child passenger safety. Reached 2.5 million readers.

Closing the Door on an Opportunity (Open Door Family Medical Centers)

Published on town’s Patch.com webpage to build support for Open Door’s relocation and drive supporters to the Planning Board hearings. Remained on the website’s “Top 5 Trending” list for two weeks and generated over 100 comments.

Blogs

Gilman Global Scholarship Blog (Gilman Scholarship Program)

Published on foundation website to inform consumers of Norfolk Southern’s corporate giving efforts in the communities around its headquarters.

Let’s Talk Ethics (Stratacomm)

Published on Stratacomm’s website and shared on social media to highlight a podcast the agency’s managing partners recorded.

Written for the Gilman Scholarship Program, a program of the U.S. Department of State, which awards 3,600 scholarships for study abroad every year. I was 1 of 5 bloggers selected for the Spring 2018 semester.

Electronic Press Kits

Created for American University PR Writing course’s final project, which asked students to design a brand launch and corresponding EPK. Professor gave project a grade of 100% and used it as a sample in subsequent semesters.

FAQs

Worked alongside epilepsy activists to pass the Seizure Safe Schools Act, which mandates seizure recognition and first aid training for school personnel in the state of Virginia. This backgrounder was sent to all school districts in the state of Virginia to build support.

Media Pitches

Pitched to automotive, technology, and human resources publications to highlight Magna International executive’s work. Two publications picked up story.

Sent to media partners as part of NHTSA’s recurring Daylights Saving education campaign, which reminds auto consumers to check for recalls. Partners’ social media posts garnered 2 million impressions.

Press Releases

Worked alongside epilepsy activists to pass the Seizure Safe Schools Act, which mandates seizure recognition and first aid training for school personnel in the state of Virginia. This press release garnered story placements in six local publications.

Story promoting panel where an Epilepsy Foundation staffer discussed his experiences with police as a Black man who has epilepsy, which placed first among 800k+ Google News search results for “epilepsy”.

Social Media

Labor Day Impaired Driving Social Media Playbook (Stratacomm Client — NHTSA)

Assisted in copywriting and designing of playbook containing social media content for page managers partaking in NHTSA’s 2019 Labor Day Impaired Driving campaign, which aimed to change attitudes and behaviors towards impaired driving.

Speeches

Worked alongside epilepsy activists to pass the Seizure Safe Schools Act, which mandates seizure recognition and first aid training for school personnel in the state of Virginia. I delivered this statement before the Virginia General Assembly.

Strategic Plans

Capstone projected created for American University Public Relations & Strategic Communication degree. Class consulted USO to develop a communications campaign and presented pitch to company executives at end of the semester.

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