Electronic Press Kits
Created for American University PR Writing course’s final project, which asked students to design a brand launch and corresponding EPK. Professor gave project a grade of 100% and used it as a sample in subsequent semesters.
Published on town’s Patch.com webpage to build support for Open Door’s relocation and drive supporters to the Planning Board hearings. Remained on the website’s “Top 5 Trending” list for two weeks and generated over 100 comments.
Pitched to automotive, technology, and human resources publications to highlight Magna International executive’s work. Two publications picked up story.
Sent to media partners as part of NHTSA’s recurring Daylights Saving education campaign, which reminds auto consumers to check for recalls. Partners’ social media posts garnered 2 million impressions.
Worked alongside epilepsy activists to pass the Seizure Safe Schools Act, which mandates seizure recognition and first aid training for school personnel in the state of Virginia. This press release garnered story placements in six local publications.
Story promoting panel where an Epilepsy Foundation staffer discussed his experiences with police as a Black man who has epilepsy, which placed first among 800k+ Google News search results for “epilepsy”.