Electronic Press Kits
Created for American University PR Writing course’s final project, which asked students to design EPK for brand launch, and given grade of 100%.
Event Invites
Graphic shared on social media to promote association’s networking and workshop event.
Organized and promoted 16 events to 3,000+ social media followers during tenure as American University PRIDE’s Executive Director (2017-2018).
FAQs
Backgrounder sent to all school districts in Virginia during successful campaign to pass Seizure Safe Schools Act, which mandates seizure recognition and first aid training for school personnel.
Food Menus
Vetted vendors, oversaw food orders, and designed menus for series of lunches across Open Door’s five locations to promote healthy eating among staff, in accordance with National Health Center Week 2016.
Infographics
Shared on Epilepsy Foundation’s social media to inform public of recently enacted police reform in state of Virginia.
Designed to persuade public and auto industry partners of supporting aluminum use in vehicle design to reduce carbon footprint.
Presentations
Presented before Stratacomm’s account and creative teams.
Strategic Plans
Capstone project created for American University Public Relations & Strategic Communication degree, wherein class consulted USO to develop communications campaign and presented pitch to company executives at end of semester.
Web Banners
Banners published to website on Earth Day to inform visitors of MTU’s commitment to green energy.
Jeffrey Andrés Guzmán 