Focus Groups
Provided best practices for digital marketing and operations management after delivering 4,000 surveys and conducting 9 focus groups, leading to 25% increase in number of returning patients and creation of Black Community Liaison position.
Interviews
Green Line Neighborhood Project (American University — City After Civil Rights)
Triangulation study of archival research, data analysis, and interviews completed for American University City After Civil Rights course, which examined changing ethnic and socioeconomic demographics of D.C.’s Columbia Heights neighborhood.
Secondary Data
Analysis conducted for and presented before American University Public Communication Research course that identified community service trends at AU and best practices for increasing student engagement.
Social Listening
Provided NHTSA with digital marketing best practices after reviewing six months of activity on Facebook, Instagram, and Twitter.
AU PRIDE Rebranding (American University PRIDE)
Launched rebrand with new name and logo, as well as restructured cabinet positions and programming, during year as Executive Director, after survey revealed students of color found organization lacked diversity and inclusion.
Surveys
Capstone project created for American University Public Relations & Strategic Communication degree, wherein class consulted USO to develop communications campaign and presented pitch to company executives at end of semester.
Increasing Community Service at AU (American University — Public Communication Research)
Analysis conducted for and presented before American University Public Communication Research course that identified community service trends at AU and best practices for increasing student engagement.
Jeffrey Andrés Guzmán 