Market Research

Focus Groups

Provided best practices for digital marketing and operations management after delivering 4,000 surveys and conducting 9 focus groups. Action taken from recommendations led to a 25% increase in the number of new patients who returned for a second appointment and the creation of a Black Community Liaison position.

Interviews

Green Line Neighborhood Project (American University — City After Civil Rights)

Triangulation study—consisting of archival research, data analysis, and interviews—completed for American University City After Civil Rights course, which examined the changing ethnic and socioeconomic demographics of D.C. My group focused on the neighborhood of Columbia Heights.

Secondary Data

Analysis conducted for and presented before American University Public Communication Research course. Research focused on identifying community service trends at AU and best practices for increasing student engagement.

Social Listening

Provided NHTSA with digital marketing best practices after reviewing six months of their activity on Facebook, Instagram, and Twitter.

AU PRIDE Rebranding (American University PRIDE)

Launched rebrand during my year as Executive Director, in response to criticism that previous administrations fell short in creating an inclusive space for students of color. Used data from survey disseminated on social media to select new logo and name, as well as create new cabinet positions, campus partnerships, and programming.

Surveys

Research from capstone projected created for American University Public Relations & Strategic Communication degree. Class consulted USO to develop a communications campaign and presented pitch to company executives at end of the semester.

Increasing Community Service at AU (American University — Public Communication Research)

• Topline Report

• Topline Presentation

Analysis conducted for and presented before American University Public Communication Research course. Research focused on identifying community service trends at AU and best practices for increasing student engagement.

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