Market Research

Focus Groups

Open Door Family Medical Centers is a network of community health centers serving more than 60,000 in the New York metro area. I designed a market research project with four key objectives:

  • Learning what were operational/service delivery strengths and weaknesses
  • Auditing the brand’s social media practices
  • Testing the feasibility of opening a new facility location
  • Gaining insight into the needs and expectations of a growing client demographic

I collected more than 4,000 survey responses and conducted 9 focus groups to gather data. After thorough analysis, I provided recommendations for improvement. An excerpt detailing the study design is included below.

Interviews

Secondary Data

Social Listening

Prior to my year as Executive Director of American University PRIDE, many LGBTQ+ students of color had expressed disinterest in joining due to perceptions that the organization was too racially homogenous. In my year of leadership, I worked on making the space more inclusive and welcoming. I brought on the first all-Black and Brown board, collaborated on events with other cultural organizations on campus, and published revised organization values across our online platforms.

Prior to my year as Executive Director of American University PRIDE, many LGBTQ+ students of color had expressed disinterest in joining due to perceptions that the organization was too racially homogenous. In my year of leadership, I worked on making the space more inclusive and welcoming. I brought on the first all-Black and Brown board, collaborated on events with other cultural organizations on campus, and published revised organization values across our online platforms.

Surveys

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